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6 Compelling Reasons to Use Postcard Marketing Published: 24.12.2009 | Author: kayemarks | Category: Advertising

I had heard all the hype about a new outdoor mall that was being built just 10 miles from my house. Since I live out in the boondocks Cheap Miami Heat Hoodies , I was excited that I could go to a fashion store.


The drive would just be 10 miles, instead of the customary 25 miles as I have been used to my whole life. The mall had taken out newspaper and magazine ads and there were a few television commercials, which all piqued my interest. Then the mall opened and I missed the grand opening.


A couple of days after the opening I got a postcard from the mall. It showed happy people shopping with tons of shopping bags on their arms (a personal fantasy of mine) and it included a 20% off coupon at my choice of store in the mall. It then told me to come see them as quickly as possible. I was hooked and I went the next day.


Now, why did such kind of advertising ploy lure me to part with my money when other Cheap Miami Heat Shirts , more expensive, advertising did not? I would like to venture a few reasons why I think postcard printing should be included in every marketing campaign, especially now that I have surrendered myself!


1. It is personal. I think part of the reason such advertising tool got me to the store is because it was addressed just to me. Unlike newspaper or TV ads, this message was directed to me. It is much more personal than other marketing methods because the mail is going into a person鈥檚 house 鈥?her personal space.


2. It is simple. It had a clean Cheap Miami Heat Jerseys , simple design that grabbed my attention and I was done reading it in under a minute. I probably finished it in less than 30 seconds, actually.


3. No message blocker – the dreaded message blocke?was nonexistent. It is easy for people to see the message as compared to other direct mail pieces, like letters. When people see an envelope from an organization they have never heard of, they just throw the envelope away without looking inside. With such ad materials Cheap Udonis Haslem Shirt , you have no barrier to get through 鈥?if people throw it away, they have at least seen your company鈥檚 name and logo.


4. It is cheap. Such ad tools cost about 38 percent less to mail than regular size mail. They are also cheap to print. You can get 5,000 printed for only about $250.


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