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This year, like many people, I wasn''t able to attend. However, I wanted to keep up with the news, so I found a great source of reports and updates. I will summarize the most important sessions to the best of my ability.
Vertical creep is when non-organic and non-paid results start occupying top spots in search results. Verticals started showing up in search results back when Altavista was popular, and since then have grown into a much more sophisticated part of the overall search engine results page. Greg Jarboe was the first to speak of vertical creep and introduced everyone to verticals.
All the engines have verticals in some form or another nowadays. Google has its famous ?OneBox? which is generally the place immediately below the top sponsored ads but immediately above the organic results. This is where you will find news, Froogle, and image results which may match a query.
For example, I wrote a few weeks ago about how Authentic Baltimore Ravens Jerseys , when you searched for Olympics on Google, you were presented with video results at the top of the page. But it doesn''t stop there. Do a search for New Orleans, for example, and in Google you are presented with not only news results but also map results, pushing the organic results down so that only the top 2 or 3 results are showing. Much less than the typical 4 or 5 we are used to seeing.
One of the biggest impacts of Verticals is the ''stretching? of the search results page. It is becoming ever clearer that everything but the top 1 or 2 organic is worth less because it could be pushed below the fold Baltimore Ravens Jerseys For Sale , whereas sponsored''s value is increasing because there are less organic results visible.
According to Gord Hotchkiss, however, the impact on verticals, at least on Yahoo! And MSN, isn''t as great. His firm has recently completed research on how users interact with search engines. The Yahoo! MSN research performed by Hotchkiss? firm is a follow up to Google research the firm completed last year at this time.
According to Hotchkiss Cheap Baltimore Ravens Jerseys , Google does a better job of incorporating Verticals into results. Google users are more accepting of them while Yahoo! and MSN users tend to scan more of the results on a page, thereby negating the impact verticals have on organic results.