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Maurice Lacroix replica








This section provides a complete introduction to Maurice Lacroix, a new renowned independent Swiss the making of watch brand known for its mixture of traditional craftsmanship and modern-day design, offering excellent good value. It is a highly representative brand inside mid-range luxury watch market place.



Brand Start and Development



In 1961, the parent corporation, Desco von Schulthess, been given a watch parts factory with Saignelégier, a Jura Basin town in Switzerland. With 1975, the Maurice Lacroix brand was officially unveiled, with headquarters in Zurich and production facilities left over in the Jura Mountains.



Key Milestones:



1990: Launch with the **Masterpiece** series, establishing where it stands as a leader in tricky watches;



2006: Release of the first entirely in-house movement, the ML106, housed in the Masterpiece The Chronographe;



2016: Launch of the blockbuster AIKON series (derived from nineteen nineties Calypso design), becoming a mark of the brand's modern performance-minded luxury;



2020 onwards: Continuing to promote content innovation and sustainability (such as the AIKON #tide naturally degradable material models).



Core Product Lines and Company representative Models



Must-see: The top-tier complicated see line, featuring in-house moves, retrograde, square wheel echos, moon phase, tourbillon, and so forth, showcasing the brand's horological industry prowess. Representative models have the Masterpiece Double Retrograde along with Masterpiece Moon Phase.



AIKON: Urban awesome style, integrated bracelet plus iconic octagonal bezel, easy-change strap system, covering quartz/automatic/chronograph models, suitable for both around town and leisure. Popular designs include AIKON Automatic, AIKON Chronograph, and AIKON #tide.



Pontos: An antique and elegant sporty dress observe with smooth lines, suited to both business and every day wear. It features simple functions such as date, stop-watch, and GMT, ideal for people seeking understated elegance.



Eliros & Fiaba: Eliros is a simple and sleek everyday casual watch, appropriate for users who prefer a light in weight and minimalist style; Fiaba focuses on the women's sector, with a delicate and polished design, often featuring stone or mother-of-pearl dials.



Watchmaking Characteristics in addition to Positioning

In-house Development and Craftsmanship: Insists with using in-house cases on Saignelégier (rare among Switzerland watch manufacturers), and thoroughly utilizes in-house movements all over its high-end lines (ML series), with finishing tactics such as Geneva stripes, perlage, and blued screws;

Price Range: Positioned as " affordable luxury, " readily available than top-tier brands even though retaining the core level of quality of Swiss watchmaking;

Design Language: Blends current aesthetics with functionality, preventing excessive extravagance, emphasizing day-to-day readability and wearing relaxation. Brand Status: Maurice Lacroix currently has a sales multilevel in over 60 places worldwide and is one of the few Europe watch brands that sustains independent operations, having definitely not been acquired by a substantial luxury goods group. This gives for greater independence inside the design and product line approaches.