he Journey to Business Growth Marketing Articles | August 27 Cheap College Hats , 2012 In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their bi...
In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives.
Their upstream journey is a challenging one, swimming upstream against rugged rapids Cheap College Shirts , leaping over rocky waterfalls, traversing fish ladders, avoiding fishermen nets and hooks, and staying clear of hungry bears. When they finally reach their natal stream they are ready to spawn. This is an amazing and focused journey calling them to do what comes naturally.
Some of my clients take such a journey to find new clients, and even maintaining the ones they currently enjoy. Nowadays we have to think outside the box with our marketing and face the challenges of competition, less disposable income Cheap College Hoodies , overcoming objections, and differentiating ourselves by creating benefits clients simply can't live without.
On the flip side, I'm looking for the clients who are like the salmon - the clients who will go through the upstream battle to find the most professional support to provide the BEST level of service and technology to create the 'can't live without' message that reaches that ideal client who will help them grow their business no matter what the condition of the economy.
There are only a few ways to grow a business, no matter what the economic situation:
? Find new clients
? Sell more to current clients by upselling or increasing the number of times they purchase
? Raise prices
While the economy is soft, we try not to raise prices, but sometimes it's just necessary to cover the increased costs we all have to bear. Upselling Cheap College Jerseys , or adding more